Tadej Pogačar has just made history, signing a record-breaking $438.16 million contract, making him the highest-paid cyclist ever and the first to secure a deal of this magnitude in the sport’s history.
The groundbreaking contract, reportedly signed with UAE Team Emirates and global sports partners, cements Pogačar’s legacy not just as a champion on the road but as a global ambassador for cycling’s future.
As part of this historic agreement, Pogačar will continue racing at the highest level with UAE Team Emirates, aiming to add more Grand Tour victories to his already impressive resume. He will also launch the Pogačar Cycling Academy, a program dedicated to developing young riders from around the world, providing access to elite training, mentorship, and resources. Additionally, he will promote cycling as a global sport, working with international organizations to expand race opportunities in new markets, and will collaborate with top brands to innovate in cycling technology and performance training.
“This is more than just a contract—it’s an opportunity to grow the sport I love and inspire the next generation of cyclists,” Pogačar said in an official statement.
With this monumental deal, Pogačar not only solidifies his status as one of the greatest riders of all time but also ensures his impact on the sport will be felt long after his racing career.
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